South Australia. We are The Festival State, Better By Bike, Heaps Good, Great, Sensational and for a brief period in the nineties, Going All The Way.
How we as Croweaters represent ourselves on the national and international stage has become subject to debate, with both corporate and government searches underway to figure out what defines South Australia.
Premier Jay Weatherill has asked the independent Economic Development Board to create a new brand for the state, and in light of this project Angus Randall spoke to the chair of the Branding South Australia Steering Group Darren Thomas.
Producer: Angus Randall
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