In Focus: What colour is your package?

What’s in your package?…that’s what we’re exploring this week in our segment ’In Focus. We are unpacking the ‘Packaging’ and the packaging Industry from all angles, by getting opinions from a range of different people.

Yesterday, the federal government announced plans have all tobacco products plain packaged, with the intention of curbing smoking rates in Australia.

Will such a move hit the industry hard in terms of economic gain, or will people see past the colours, fonts and marketing of the box and still buy cigarettes despite the olive green packaging?

Professor Brenda Wilson, Chief Executive of Cancer Council SA, spoke to Jess Wingard and starts by telling if the idea of plain packaging of cigarettes is a farfetched idea to curb smoking…

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