False Claims and Confused Customers

For many these days, the environment factors into most things we do, especially our shopping.

Looking out for eco-friendly products in the supermarket is just one way we can contribute to saving the planet; however our good intentions aren’t always having the impact we might hope.

Are consumers really buying clean and green, or are we just being led down the garden path? 

Jennie Lenman spoke to Dr. Matthew Rimmer of the Australian National University about the marketing tactics leading consumers astray.


Produced by Sophie McKay

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