Lest We Focus Group Test

The Federal Government have decided to spend $370,000 on focus groups to figure out what people think of having Anzac Day Centenary celebrations in 2015.

Unfortunately, the results that came back were unexpected.  According to the market research, Anzac Day can be culturally “divisive” and has “unexpected negative complications” with multicultural groups and young people! Oh dear!

To disect these findings, Breakfast’s Tim Brunero spoke with the CEO of the SA branch of the RSL, Sam Jackman.

Or download the audio here

Segment Producer: Ramy Abokamil

Producers: Mike Nicholson, Kristen Theologou and Ramy Abokamil

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