Tweeting towards a PR headache

TwitterBob Katter’s Australia Party is barely off the ground but two candidates have knocked off the ballot sheet after highly offensive tweets about homosexuals and halal meat.

Although the tweets are reminiscent of KAP policies, they go beyond the pale of public appropriateness. While Twitter is a handy tool for connecting with your audience (or electorate in this case), it can also be a public relations nightmare.

Author of The Rise of the Fifth Estate: Social Media and Blogging in Australian Politics Greg Jericho joined Angus Randall to navigate the murky PR waters of the twitter-sphere.

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